Like most people (some) I love a redesign, especially when my concerns are tackled, i.e. odd icon placement or user journeys. Lately, I’ve become a bit of a sneakerhead and SIZE has been my go-to app of choice. Before this, I had one pair of trainers at a time(I was more into shoes).
I’ve been using the SIZE app for awhile now and I have noticed a couple of problems which can be solved, so it’s time for a refresh.
I Started by looking at the current competitors, what they have done well and what I can implement into my redesign. The relevant design patterns, UI, UX and critical features that can enhance app engagement.
I asked several users about their sneaker buying habits, whether or not they use apps or go directly to the source.
User 1: “What kind of materials are being used, I want them to be environmentally friendly or at least high quality images so I can see how the materials will look in RL”
User 2: “Not enough exclusives, I would instead go to the brand website. Where are the raffles?”
User 3: “a lot of scrolling and it is hard to navigate the SIZE app”
User 4: “Preference over the website. The app feels more like a webapp and a lot of the features are hidden being the hamburger menu”
UI could be improved
UX could be improved
A lot of the key features take me out of the app
Lack of integration
Design Solutions - Splash & Homepage
I started by redesigning the splash screen and homepage to brighten up the user journey by adding an illustration to the onboarding process. I have completely redesigned the homepage and the Nav. I implemented an infinite scroll and integrated features like dropdate and raffles directly into the app.
The Nav has been completely redesigned, originally placed at the top which can be a stretch and not comfortable for most users. (falls outside of UX principles)
The top Nav had a hamburger menu which housed the majority of the apps functions. A search, store location, favourites and basket.
All of the icons have been redesigned and I have only included the ones from the main Nav. The Feed/Homepage, Search, Basket, Favourites and Account.
The Store location feature from the homepage has been removed because based on user research it was the least used feature. Instead it would be better relocated to the accounts section or the search.
Product Page - Once you have selected your produce the user journey moves into an article view which tackles one of user comments mentioned before. This section focuses on high-res imagery and information on the rationale behind the design choices and whether the materials used are eco-friendly.